Posted by: lizscott | September 2, 2009

It’s All About Personal Branding

As I am learning, even when you’ve published a book or four you must push your Personal Brand(tm) to the limit to sell as many books as possible. The best, the luckiest thing that can happen to a net-savvy book marketeer is for a bit of online marketing to go viral.

And thus, I’ve gotta wonder if the intrepid author of this self-help book wrote this Amazon review herself.



Responses

  1. Doesn’t anybody at Amazon screen these reviews? This obvious bit of phonyness is not a credit to either the book or to Amazon. Total rubbish!


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